In We Are Smarter than Me (Wharton School Publishing), authors Barry Libert and Jon Spector -- and a community of more than 4,000 people who contributed insights to the book -- illustrate how businesses can profit from the wisdom of crowds. Using case studies from product development, manufacturing, marketing, customer service, finance and management, the book, whose subtitle is How to Unleash the Power of Crowds in Your Business, shows what works, and what doesn't, when managers try to build community into their decision making.
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