How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
Showing posts with label Louis Vuitton. Show all posts
Showing posts with label Louis Vuitton. Show all posts
Friday, August 3, 2007
Louis Vuitton's Life of Luxury
Chairman and Chief Executive Yves Carcelle gives insight into LVMH's culture, and how to market the global growth of a prestige brand.
How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
Don't Stop Here
How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
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