When investing in the market, it is smart to consider stocks tainted by negativity. Most investors, however, are uncomfortable investing in negativity. It is easy to understand why. Targeting the stocks of problem-plagued companies runs counter to the natural instincts of an investor. It is counter-intuitive to seek out and embrace negativity.
Why, then, should investors target stocks enveloped by negativity? The short answer is simple: because that is where the bargains are.
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