Tuesday, April 22, 2008

Betting on a Market

Few start-ups will have emerged better from the dotcom meltdown than Betfair. Launched in 2000 by Britons Andrew "Bert" Black and Edward Wray, the London-based online betting exchange has since grown into the world's largest. Rather than play house, Betfair matches bettors with odds offered by other users, its whizzy technology handling some 300 wagers a second. The small cut the firm takes from the bettors' winnings these days adds up to big profits: Betfair pocketed $39 million in net earnings last year. And in refusing wagers from the U.S. [EM] where online gambling is outlawed [EM] Betfair has dodged a recent clampdown on rival Internet operators. Here is their story, as told to TIME's Adam Smith.

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