Saturday, June 14, 2008

Bentley College Commencement Speech by John Mackey, CEO of Whole Foods

Honor Your Parents
My first message to the Bentley students today then is to truly honor and appreciate your parents. No one will ever love you quite like your parents do, and although they have no doubt made plenty of mistakes in helping you to grow up, they’ve also done the very best job that they knew how to do. They’ve also made far more sacrifices on your behalf than you will ever really know. Please forgive them for their mistakes and imperfections and fully love them and honor them while you can, because the simple truth is that you won’t always have them with you as you move further along your life journey.

Follow Your Heart
We should commit ourselves to following our hearts and doing what we most love and what we most want to do in life.

The Cardinal Virtue of Love
My third message to the Bentley graduates today is to emphasize the absolute importance of love as the cardinal virtue to nurture and cultivate in your lives. I don’t believe there is anything more important in life than love. I’m not talking about romantic love here, or “eros”, which is a very wonderful state of intoxication, but which also tends to fade over time. Rather, I’m talking about love as care and compassion, which actively flows out of our hearts toward other people and sentient beings through empathy and appreciation. This type of love need not fade over time, but is capable of continued growth all our lives if we will consciously nurture it. When we are truly following our hearts we are very likely tapped into the flow of love as well. But love is also a virtue that we can consciously develop in our lives to higher and higher levels. Such efforts are well worth making for nothing enriches us, teaches us, or makes life more rewarding than developing our capacity for love. In cultivating love in my own life I’ve found practicing three other related virtues to be essential.

Overcoming Life’s Challenges
My fourth message to the Bentley graduates today is that life has many, many difficulties and challenges—it isn’t easy. We all will face many disappointments, frustrations, losses, and injustices, as well as inevitable illness, aging, and eventually death. I believe the best way to deal with most of the difficulties and challenges that come our way are to see them as opportunities to help us grow—lessons that are presented to us to help us go further than we have gone before. I have not found it to be useful to ever see myself as a victim of either circumstances or of other people. Self-pity is a remarkably self-destructive emotion, which you should consciously work to eliminate from your emotional life because it dis-empowers you and moves you away from being able to follow your heart.

Conscious Capitalism
My final message to the Bentley graduates today has to do with the type of business organizations that we need to create in the 21st century. I believe that the 20th century will eventually be seen by historians as the great contest between capitalism and socialism with capitalism scoring a decisive victory. Capitalism may have won the war, but it has not captured the hearts of the people. Most people don’t love or trust corporations, who they often see as uncaring, greedy, selfish, dishonest, and concerned only with maximizing profits.

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