RESTAURANTS charging inflated prices for wine could be doing their customers a favour. A study has found that people who pay more for a product do enjoy it more.
The researchers discovered that people given two identical red wines to drink said they got much more pleasure from the one they were told had cost more. Brain scans confirmed that their pleasure centres were activated far more by the higher-priced wine.
Showing posts with label Brain. Show all posts
Showing posts with label Brain. Show all posts
Tuesday, January 15, 2008
Saturday, August 18, 2007
When Two Minds Think Alike
Coffee break~~
Simon Baron-Cohen discusses how a powerful new idea may give us valuable insights into the cause of autism.
Over the years I've been struck by a pattern among the parents of children with autism. The mothers often say things like "my child is a lot like my husband—just writ large. My husband has to watch the weather forecasts every night, and my son has to watch them every hour." When I ask about their parents, the mothers comment, "Well, my father was rather similar to my husband—he collected model trains and knew everything there was to know about each one."
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Simon Baron-Cohen discusses how a powerful new idea may give us valuable insights into the cause of autism.
Over the years I've been struck by a pattern among the parents of children with autism. The mothers often say things like "my child is a lot like my husband—just writ large. My husband has to watch the weather forecasts every night, and my son has to watch them every hour." When I ask about their parents, the mothers comment, "Well, my father was rather similar to my husband—he collected model trains and knew everything there was to know about each one."
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