Morningstar Illuminates Investors, Especially In Volatile Markets

"When we're in a volatile market or bear market, people are more dependant on advice," said Elliott Schlang, managing director of the Great Lakes Review, who owns some Morningstar shares. "In a bull market everybody is a genius."

Joe Mansueto, Morningstar chairman and chief executive, says his company has succeeded by sticking to what it knows: helping investors make sense of the market.

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