How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
Friday, August 3, 2007
Louis Vuitton's Life of Luxury
Chairman and Chief Executive Yves Carcelle gives insight into LVMH's culture, and how to market the global growth of a prestige brand.
How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
Don't Stop Here
How does a brand that is synonymous with luxury—and exclusivity—grow, while retaining its cachet? It's a question that occupies the powers that be at LVMH Moët Hennessy Louis Vuitton (LVMH ), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. First-half revenue earnings for the group, announced July 26, were €7.4 billion (about $10.2 billion), a growth of 12%.
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