David Lawee , vice-president of marketing for Google (GOOG ), admits he has the easiest job in marketing. It's not that he doesn't have to do any work, but Google's brand has taken on such an aura that he says he doesn't have to do much of the usual care, feeding, and policing of the brand—let alone run any television or print ads. Even so, its brand equity rose 44% in Interbrand 's latest ranking, the highest growth of the top 100 companies.
Friday, August 3, 2007
Q&A with Google's VP of Marketing
David Lawee explains why using the customer as "true north" makes the Google brand one of the easiest in the business to manage.
David Lawee , vice-president of marketing for Google (GOOG ), admits he has the easiest job in marketing. It's not that he doesn't have to do any work, but Google's brand has taken on such an aura that he says he doesn't have to do much of the usual care, feeding, and policing of the brand—let alone run any television or print ads. Even so, its brand equity rose 44% in Interbrand 's latest ranking, the highest growth of the top 100 companies.
This way
David Lawee , vice-president of marketing for Google (GOOG ), admits he has the easiest job in marketing. It's not that he doesn't have to do any work, but Google's brand has taken on such an aura that he says he doesn't have to do much of the usual care, feeding, and policing of the brand—let alone run any television or print ads. Even so, its brand equity rose 44% in Interbrand 's latest ranking, the highest growth of the top 100 companies.
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