Tuesday, February 5, 2008

Ghosn Maps Path Through Slump

Nearly a decade ago, Carlos Ghosn rose to fame for rescuing Nissan Motor Co. from near collapse and turning it into one of the world's most profitable auto makers.

Today, Mr. Ghosn, 54 years old, now chief executive of both Nissan and Renault SA, sees the global auto industry in need of a similar reversal of fortune. Strained by a weak U.S. market, rapid expansion in emerging markets and a shift in demand from gas guzzlers to ultra-low cost cars and fuel-sipping green vehicles, the world's auto makers are at a crossroads.

Born in Brazil to Lebanese parents and fluent in six languages, Mr. Ghosn divides his time between Tokyo and Paris. He stopped at The Wall Street Journal in New York recently to share his thoughts on the auto industry. Excerpts:

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