Resolutions on Randomness: Beware the Black Swan
You pay close attention to your marketing campaigns. You resolve to be ever more quantitative and rigorous in your approach for 2008. But have you also resolved not to be fooled by randomness, and to be aware of the nature of probabilities and risks that you face in your efforts to measure and predict the future? A few nuggets of unconventional mathematical wisdom inspired by a well-known rogue “empirical skeptic” might help.
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